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Livon™ Cultivating a market niche
Livon helps everyone deliver a consistent message and gain marketplace recognition.
Stand Out from the Competition
Livon is a one-day, interactive simulation designed to help organizations with widespread sales and distribution networks communicate a precise, consistent identity while differentiating themselves in a highly competitive marketplace.
During Livon, participants form teams and take part in a struggle for market share among local operations of four highly competitive companies. Their key objective: to attract and retain customers in a competitive atmosphere where product positioning, communication, price, prestige and reputation all come into play.
Throughout the simulation, participants account for strategic input form headquarters operations, they draw their own conclusions about how to position themselves in the market, how to attract new clients and satisfy the needs of current customers. The note "annual" gains and losses in profit and market share, as well as their image in the market.
Successful teams will have a clearly defined market segment, and make the most effective use of marketing tactics often requiring subtle shifts in strategy along the way.
A unique feature: The Sharper Profile WorkMat enhances the process of turning new knowledge into specific action plans. This tool answers the question how you can make the most of the experiences gained from the simulation. With this learning tool you can discuss your own organization in the context of the simulation and develop an action plan tailored to your organization unique attributes and competitive position.
Course objectives:
| • | Understand how to align marketing decision with corporate strategy and policy. |
| • | Understand how to leverage unique attributes. |
| • | Be able to identify and target the right customers |
| • | Be able to make the most effective investments in marketing activities. |
Areas of emphasis:
| • | Team-building |
| • | Cash flow |
| • | Decision-making |
| • | Market orientation |
| • | Customer orientation |
| • | Competitor analysis |
| • | Pricing strategy |
| • | Service strategy |
| • | Strategic planning |
| • | Action planning |
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Accelerated Learning Systems, Inc. is a value-added reseller of Business Methodologies International Ltd., Celemi, Eagle's Flight, Flying Starship Enterprises (Formerly Block Petrella Weisbord), and 3D Learning, Ten Thousand Feet LLC and TRACOM.
Apples & Oranges, Tango, Decision Base, Livon, Livon Lite and Mando are trademarks of Celemiab International AB in Malmö, Sweden.
Manufacturing Reality and Manufacturing Reality Cash Flow are trademarks for Business Methodologies International, Ltd., Warrenville, IL.
Gold of the Desert Kings, Promises Promises, Excelleron, Code Name Enigma, The Seven CORNERSTONES of Teamwork, Lord Devon's Demise, Effective Presentations, Rattlesnake Canyon and Living Leadership are trademarks of Eagle's Flight Creative Training Excellence, Inc. Guelph, Ontario, Canada.
The Flying Starship Factory is a trademark of Flying Starship Enterprises formerly (Block Petrella Weisbord), Clark, NJ.
The Vortex Simulation is a trademark of 3D Learning.
Interplay is a trademark of Ten Thousand Feet, LLC in Syracuse, NY
The Social Style Model is a trademark of TRACOM Group in Highlands Ranch, CO
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